The importance of hiring a company that is well-versed in both web design and SEO services
If you’re wondering if SEO should be a priority when creating a website in 2018…
Or if you’re not sure whether to listen to claims that “SEO is dead”…
This post is for you.
With our many years of experience creating engaging websites that deliver value for our clients, we at Seadev can confirm that SEO remains one of the 10 must-have qualities to make yours a website that receives organic traffic, and, just as importantly, converts visitors to reach your goals.
So, should you plan for SEO before or after website launch?
Effective SEO results from incorporating its planning into your website’s earliest development phases. And just like the maintenance of your health and the pursuit of education, SEO is not a one-time activity, but an ongoing endeavor. It will take time for your website to bear the fruit of a SEO-friendly redesign. That’s why it’s essential to partner with a digital agency who are masters in SEO techniques.
In this article, we’ll show you 8 reasons your website will benefit from early and expert SEO planning
- Applying SEO after website development is complete is challenging and disruptive
- SEO redesign can sometimes lead to bad design
- SEO redesign can take twice as much money and time
- Website developers are in the best position to apply SEO
- SEO takes time to yield observable results
- Avoid missing out on early traffic
- Avoid losing existing traffic
- SEO can be restrained by preexisting web applications
Applying SEO after website development is complete is challenging and disruptive
If you’ve ever browsed articles on how to reach the top of Google’s search engine rankings, you may have read that tweaking your website’s HTML titles and meta tags can make a difference. However, effective SEO is much more complex.
Applying quality SEO redesign to your website after it’s already been live is never an ideal approach, as it can result in dramatic changes to your site’s navigation system, content guidelines, and even necessitate the restructuring of entire web applications.
You wouldn’t want the strategic effort you put into your web design to be lost in order to accommodate SEO modifications. That’s one of the reasons why integrating SEO planning from the beginning is so vital.
SEO redesign can sometimes lead to bad design
SEO redesign is like breaking up the walls of your house for repiping. Forcing keywords into a preexisting website can cause your content to look unnatural, standing out just as badly as mismatched paint after a wall repair.
SEO redesign can take twice as much money and time
A new website requires the investment of important time and business resources. Why undermine your web development investments with hasty planning? Synthesizing SEO into your website’s plan from the get-go with a comprehensive seo consultancy package will ensure a much higher ROI for your business. That’s why working with a web development agency with in-house SEO services instead of a standalone seo agent will save you time and money in the long run.
Website developers are in the best position to apply SEO
Search engine optimization is about far more than your website’s appearance. There are hundreds of technical factors involved just to ensure your website is optimally indexed by Google.
From your site’s structure, URL formation rules, link attributes, the redirections between your pages, and more, no one can understand your website as well as its developers. Empowering them integrate SEO fundamentals into your site from its nascent stages will set the stage for future success.
Web Developers know your website best.
Therefore they’re the best for carrying out your SEO optimizations.
Web Developers know your website best.
Therefore they’re the best for carrying out your SEO optimizations.
SEO takes time to yield observable results
While there are powerful SEO tools available, you cannot just install a plugin and expect traffic to pour in the very next day. No matter what type of optimization you’re working on, whether it be overhauling your HTML tags or creating engaging content based on keyword research, the results won’t arrive overnight.
Moreover, for your SEO performance to be observable, it’s essential that you enable benchmarking tools such as Google Analytics and Google Webmaster as early as possible. The sooner you begin fine-tuning your website for search, the earlier and more noticeably you will see, and be able to take action on the results.
Avoid missing out on early traffic
In 8 out of 10 cases when a new client seek our help in overhauling their pre-existing website and SEO, it’s because they’re experiencing low traffic and conversions.
Our team at Seadev are more than SEO specialists for new websites, we’re also turnaround experts for third party websites. We can help you to improve your current site, but if you’re planning to launch a new site, wouldn’t you prefer to work with a digital agency who can ensure your site hits the ground running from day 1?
And…avoid losing existing traffic
Before any SEO efforts, your website can rank at an acceptable level on Google for a certain set of keywords. At the time you start to invest into SEO, it’s very likely your website performance will go up. However, you may lose your early ranking keywords due to changes made to your website meta data and structure.
If this is the case, we suggest you do thorough research and determine what SEO assets you’ve already obtained. Anyway, it’s still best to have all assets mounted right from the beginning so you don’t need to remove any for the sake of optimization.
SEO can be restrained by preexisting web applications
If SEO is carried out on an existing website, it may not reach its full potential. The website’s existing site structure and its URLs may not be flexible enough to accommodate the targeted keywords you need for your SEO. Forcing keywords into these areas can result in fatal 404 errors that will interrupt your sales revenue. However when SEO is integrated into a site’s structure and URLs from the beginning, these issues don’t exist.
