Case Study

Thai Market


website development / brand identity / social media marketing

Thai Market is the first restaurant serving authentic Thai cuisine in the heart of Hoi An, Vietnam. Thai Market’s dishes are created with authentic spices and fresh, local ingredients satisfying the cravings of every Thai foodie.

The Challenge

Thai Market came to Seadev with the need to make a successful entrance into the restaurant market in Hoi An and needed branding, strategy, and an engaging online presence.

The Solution

Working closely with Thai Market, Seadev designed their brand identity and marketing collateral, provided onsite photography, launched a website, developed a social media marketing strategy and implemented brand reputation management. Our approach utilized digital storytelling methods and relevant content to draw guests into the restaurant before they ever arrived.

Web Design & Development

Thai Market’s website was designed to leave a lasting impression on travelers who are constantly bombarded by restaurant options and recommendations. We created a website experience that not only looks beautiful, but loads quickly on mobile devices and offers online menus encouraging travelers to add Thai Market as a must on their travel itineraries.

Brand Identity

Thai Market needed to re-introduce their brand from a low-cost local eatery to an established restaurant catering towards international travelers. Seadev worked closely with Thai Market to create a brand image that was uniquely Thai, but emphasized the passion of the Vietnamese owner. Collateral and marketing materials were created to provide a consistent brand experience for every guest.

Social Media Marketing

For a cost effective way to introduce Thai Market’s brand into the restaurant scene in Hoi An, Vietnam, Seadev implemented a strategic social media marketing campaign which included photoshoots, content strategy, offline promotion, targeted ads and brand reputation management. This strategy helped Thai Market quickly establish itself online as the best Thai restaurant in Hoi An, Vietnam.